Campaign Design & Animation
AEG: World Cup Campaign
AEG Tools is a well-known provider of power tools for professionals and tradespeople. They required a design campaign themed around the Rugby World Cup to promote their 141NM Torque Drill.
Project overview
About the project
The decision was made to include in the campaign a 3D promo animation, along with point-of-sale (POS) materials and social media content. In this way, audience could be tackled both digitally and in-store.
I covered the full visual production process, including campaign design, CAD cleanup, 3D modelling, lighting, texturing and animation. I also incorporated the 3D assets into the in-store designs, adapted the campaign into 1:1 and 9:16 social formats, and completed the final editing and post-production.
Project video
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