Biffa, a leader in waste management, needed a visually engaging explainer video to promote their Waste Less Do More message.
Project overview
About the project
The aim of the project was to guide audiences into reducing, recycling and recovering food and plastic waste. In order for the animation explainer to work successfully, I developed a visual style for it that perfectly aligned with the existing Biffa brand.
With that approved and in place, I produced detailed illustration assets, as well as leading the animation team, including coordinating tasks, providing creative feedback and ensuring the final video remained clear, cohesive and well-paced alongside the voiceover.
