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Design & Animation

The Carbon Trust: Impact model explainer

The Carbon Trust is an organisation dedicated to accelerating the move to a sustainable, low-carbon world by providing expert advice and solutions. The client needed an animated explainer video to communicate their sustainability message effectively.

Still from The Carbon Trust: Impact model explainer

About the project

This project involved translating complex sustainability and environmental topics into clear and engaging imagery. Then, using that newly developed style into illustration assets and a motion graphics video.

I created the storyboard and established the visual direction; designing and adapting illustrations, editing photographic elements and preparing organised, layered files for animation. I ensured brand consistency while being flexible and production-ready for the motion design team.

Creative services
Visual Design · Storyboard · Illustrations · Motion Graphics
Tools
Adobe Illustrator · InDesign · After Effects

Watch the project

Full-width final artwork from The Carbon Trust impact model project