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Integrated sustainability campaign

Federated Hermes: Sustainability

A multi-channel campaign for Federated Hermes International, bringing the “Sustainability. We mean it.” message to life across web, social media, digital advertising and animation.

Federated Hermes sustainability campaign shown on a mobile phone

About the project

The project focused on creating Federated Hermes International’s “Sustainability. We mean it.” campaign and applying it into a visual campaign across a wide range of digital touchpoints. Bold brand colours, editorial typography, hand-drawn illustration and motion were combined to create a clear and recognisable visual language.

The campaign was adapted across website content, display and social advertising, mobile formats and a longer-form explainer animation. Each asset was designed to feel consistent as part of one campaign while remaining appropriate for its platform.

Creative services
Art direction · Graphic Design · Illustration · Motion Graphics · Digital Campaigns · Video Editing
Tools
Adobe After Effects · Illustrator · Photoshop · Premiere Pro

Explore the campaign

Portrait-format Federated Hermes sustainability adverts
Portrait concepts of the digital adverts.

Campaign Videos

Digital adverts applied onto the web.
LinkedIn adverts.
Sustainable Wealth Creation explainer video.