OurPeople, a digital platform designed to simplify team communication and task management, needed a promotional explainer video to advertise their platform.
Project overview
About the project
Working independently across the full production process, I wrote the script, developed the storyboard and created a visual style that combined the client’s brand guidelines, photography and iconography with original design elements.
It was important to demonstrate how the OurPeople messaging platform works – by including its UI design and the user interaction on the system. I produced a fast-paced 2D animation using clear layouts and punchy motion graphics to demonstrate the platform’s key features in an engaging and accessible way.
