Branding and Packaging Design
YenRyanCooks Packaging Rebrand
YenRyanCooks reached out to me to elevate the branding of their crispy oils.
Project overview
About the project
The original chilli oil packaging was simple, making it difficult to immediately understand what the product was or how to eat it. I developed a new packaging direction that communicated the product more clearly while remaining aligned with YenRyanCooks’ existing website branding.
The colour palette was edited to give the packaging a more elevated feel, while the typography, imagery and supporting information were considered to highlight the product’s handmade quality, premium positioning and Taiwanese origin. I also edited the logo to improve its legibility while preserving its original character.
The final design creates a stronger and more cohesive brand presence, while helping customers quickly understand the product, its flavour and how it can be enjoyed.
Before & after
Explore the transformation
Selected frames
Project gallery
